Online Echoes

Positively influencing online experiences through data insights.



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About

We’ve been working hard and realised there are more possible outcomes which will give greater efficiency at scale. We’ve also been talking to the teams on the ground and other stakeholders to get their input. Things feel like they are starting to take shape!

Using digital data in ethical ways provides insight into online manipulation and, more importantly, can amplify the voice of marginalized communities

Online influences offline

Voter targeting in the run-up to the US elections, social media bullying leading to suicides, global cyberattacks on banks, governments and hospitals – online activities really do have the power to influence the offline world.

Online data can be harnessed to feed commercial interests, promote radicalisation or spread hate. But it can also be harnessed to connect communities for positive change, raise awareness of ‘fake news’ and fight hostility towards marginalized groups.

Using digital data in ethical ways provides insight into online manipulation, augments the research of partner organisations, and more importantly, can amplify the voice of marginalized communities.

Online manipulation: real time monitoring
Through monitoring of online data, we gain insights into how online spaces are being used to manipulate sentiment around key topics for marginalized groups. This we can feed to partner organisations and to the media to highlight injustices. In real time.

Improving advocacy through emerging trends
Activists and advocates can access trends on key topics, and use previously unavailable insights to empower their work on advocating for marginalized groups. Faster and on a greater scale that ever before.

Giving voice to marginalized communities safely
Many of the people we work with can be put at physical risk by speaking out. Using online data insights, we can give voice to their needs, while keeping them safe.

Making online experiences better
Look at the comments section of any media website and you’ll see similar unfinished arguments: SNOWFLAKE! REDNECK CUCK! SJW! Now envisage what that experience is like for someone who is marginalized or in a restrictive setting.

Imagine seeing genuine conversations at the bottom of the page instead of online shouting matches. Where everyone has the opportunity to talk about the topics important to them in a safe place. Sound impossible? Not by teaming online data-insights with moderation.

The team
Our team draws on over 20 years of experience in the online world. We understand the potential of online, and we understand scale. We now want use our skills to making the world a better place. For everyone.

Team members

Bec Connelly
Bec Connelly
Summer Lab participant
Gabriela Terrazas
Gabriela Terrazas
Summer Lab participant
Luke Gilder
Luke Gilder
Summer Lab participant

Organisation

PEER volunteering

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ZINC

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Energy Bazaar

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