What problem are you trying to solve?
According to UNICEF, every single day Nigeria loses about 2,300 under-five year olds and 145 women of childbearing age, making Nigeria the second largest contributor to maternal and child mortality worldwide. The reason for this is not far-fetched; most mothers in Nigeria often lack access to quality health care as well as lack information about what services they need, what they can do, how often and when they need to seek the services.
What is your solution to this problem?
Our solution ỌMỌMI, is a mobile app, web and SMS platform which combines low cost, high-quality healthcare centres with the infinite potential of mobile technology in Africa to strengthen health systems
and improve the continuum of care. The solution is in two: the OMOMI Care Centre and the OMOMI app/web. The OMOMI Care service will provide women with basic antenatal care(ANC), postnatal care(PNC) and child services including immunisation. This is combined with the OMOMI app and web service for continuous healthcare. By strengthening health systems, using behaviour change modification, continuous learning and providing simple DIY skills and techniques, our solution is both solving the acute problem of lack of access (via fully digitised low-cost high-quality health centres) and providing a long-term solution to problems of maternal and child mortality (via mobile tech). These methods target the preventable causes of maternal and child mortality.
What is your latest update on your innovation?
OMOMI app has reached over 40,000 people across Nigeria. Our users are spread across the country, with active presence in at least 28 of the 36 states in the country. We have about 8,0000 active monthly users on our platform. Average time spent on our platform is about 4 minutes per user per session. We have had over 50 paying users of our Chat a Doc Feature since launch. Our demographic is 60% female and 40% male. Also, we have reached over 7,000 women with our SMS services with partnership from US Consulate Lagos. Similarly, our care centres will begin operations in September as we continue to accelerate development work. We have secured partial funding from Dubai Expo Live 2020.